When you hear a PSA announcement, what comes to mind? While most people think of "Don't text and drive," environmental PSAs are often overlooked. In my advertisement class, many of my classmates selected recycling or mental health awareness topics for their PSA project, but I decided to take a different route. I wanted to shed light on the impact of carbon emissions on our environment, as it's a topic that not many people are aware of. For my PSA project, I focused on reducing carbon footprints and named it ZeroCarbon. The challenge was to create various components, including a PSA print ad, logo, guerrilla ad, web landing page, and social media ads, to effectively communicate the message. By choosing this topic, I aimed to raise awareness and encourage people to take action for a greener and more sustainable future.
