In my corporate design class, we were assigned the task of rebranding a company or organization. To challenge myself, I selected The Nature Conservancy, a non-profit organization I was unfamiliar with. This project proved to be one of my most significant undertakings, involving a complete redesign of their logo, stationery, advertisements, and merchandise. For the rebranding, I opted for two shades of green as their main colors, symbolizing their commitment to nature. I also modernized their existing logo and overhauled their overall branding. The result was a fresh and contemporary representation that reflected their mission and values effectively.
